Press Release

Van Berge Henegouwen (VBH), a leader in luxury technology integration, in collaboration with Prismax, a Belgian creative studio ,  has unveiled Immersia, a groundbreaking new concept in superyacht and residential living. Debuting at the 2025 Monaco Yacht Show, Immersia marks a world-first in immersive spatial design, blending cutting-edge innovation with refined luxury.

Introduced as a new benchmark in luxury living, Immersia blurs the boundaries between architecture, interior design, and technology. At its core are ultra-high-definition micro-LED walls, paired with full sensory immersion, cinematic visuals, precision-calibrated sound, ambient airflow, fragrance diffusion, and synchronised vibration. Together, these elements work in harmony to create dynamic environments that are both transformative and deeply experiential.

With Immersia, any space — from private spas, gyms, and salons to any superyacht room — can be instantly redefined for fitness, focus, fun, or pure escape, enhancing wellbeing, creativity, and relaxation. Owners and guests can choose from a range of environments, from the meditative calm of a forest to the streets of Tokyo or dancing under virtual starlight.

Each installation can be tailored to the architecture of the yacht or residence, to individual travel patterns, or even to personal wellness goals. Immersia ensures that technology remains seamlessly integrated into the design narrative rather than imposed upon it, setting a new benchmark in luxury design. 

Joris Corthout, CEO of Prismax, says “We are excited to partner with VBH to showcase the next evolution in superyacht and residential design. Immersia is a state-of-the-art system that blends architecture with technology. It allows people to reshape their world, turning any space into an environment that inspires, calms, or excites. Immersia is more than an immersive experience — it’s a new way of living with technology and design interwoven.”

Jeroen van den Hurk, CEO of VBH, adds “Immersia brings content to life in a way that engages all the senses. It’s not just about what you see or hear — it’s about what you feel. This technology allows to trigger every emotion, from calm and relaxation to joy, excitement, and awe. At VBH, we have always believed that technology is not the goal but the enabler — a means to create meaningful experiences. With Prismax, we are taking the next step: crafting extraordinary moments where design and technology disappear, leaving only emotion, wonder, and inspiration.”

With more than six decades of expertise and a portfolio of over 350 superyacht projects and 100 high-end residential installations worldwide, VBH is renowned for its mastery of technology integration and for consistently introducing innovations that set new industry standards. Recognised for its expertise in visual content design, Prismax’s collaboration brings an additional layer of visual and narrative sophistication, aligning immersive media with spatial design. With their background in delivering projects such as Unity at the Sphere Las Vegas and Expo 2020 Dubai, Prismax demonstrates their ability to provide experiences that are impactful and atmospheric.

Since 1991, the Monaco Yacht Show has been the leading platform for innovation and design within the superyacht industry. The 2025 edition, took place from 24-27 September, has served as the international debut of Immersia, signaling a significant new shift in luxury living and experiential design.