Amsterdam, November 11th, 2025 — VBH (Van Berge Henegouwen) today announces a strategic partnership with Viveur, the pioneering specialist in luxury yacht fragrancing, to introduce a new dimension of sensory experience aboard the world’s most sophisticated superyachts.
Fragrance as Emotion and Architecture
With this collaboration, fragrance becomes more than an accessory. It becomes a signature: a way for space to be felt, not just seen. Through VBH’s immersive systems and control philosophy, scent is now integrated in the same way we deliver technology — with precision, purpose and invisibility.
The partnership brings Viveur’s bespoke fragrance approach into the VBH ecosystem. Rather than treating fragrance as an after-thought, the system integrates scent with the same sophistication VBH applies to audio, video, lighting, and climate control. Each yacht receives custom-crafted signature scents, developed exclusively by Viveur’s master perfumers to complement the vessel’s unique character and the owner’s preferences.
“Fragrance is not a finishing touch,” says Kees Groen, Director of Innovation and Technology at VBH. “It’s the final brushstroke in the orchestration of onboard experience: seamlessly integrated, contextually intelligent, and truly tailored.”
Bespoke for Every Yacht
Every yacht being unique, Viveur designs custom-crafted signature scents, for each client, each project, ensuring the olfactory identity aligns with bespoke materials, interior concept and owner personality.
Fragrance as a New Dimension to VBH Digital Integration
True to VBH’s design-integration philosophy, the fragrance system operates discreetly through the Guida control app. Owners can activate specific scents for different zones and occasions — for example an energizing citrus blend for morning gatherings, a contemplative ambiance for evening relaxation — or let the system fade to neutral when nothing more is needed.
“We’re adding a dimension that completes the experience,” explains Miles Guy Cantley, Founder of Viveur. “At Viveur we craft fragrance as architecture: each scent is unique to the space, the vessel, the moment. With VBH we’re redefining how atmosphere is composed — not just seen and heard, but felt.”
At the heart of this partnership, VBH and Viveur will deliver fragrance as the ultimate touch in VBH’s Immersia offering — a true sensory layer that complements video, sound, air and vibration for a perfect immersion.
Experience It at METS 2025
Visitors to METS Trade 2025 in Amsterdam will experience the Viveur-VBH partnership firsthand, with live demonstrations showcasing how seamlessly fragrance integrates into the modern yacht experience.
About Viveur
Viveur is a pioneer in olfactory design, creating custom ambient fragrance environments that move beyond retail perfume into architecture and brand identity. As their manifesto states: “Fragrance, designed not merely to decorate, but to shift the mood, enrich the moment, and leave an unmistakable signature in the memory.
