Amsterdam, June 29, 2023 - Van Berge Henegouwen (VBH) partners with the Monaco Yacht Show to offer show visitors the very first immersive experience. From September 27th to 30th, VBH will showcase an exclusive and ephemeral yacht design experience, developed in collaboration with the Monaco Yacht Show. This cutting-edge portal aims to redefine the way yachting clients, professionals, and enthusiasts engage with superyacht design.
In collaboration with renowned designers, VBH and the Monaco Yacht Show will present an extraordinary portal where yacht designs come to life. The Immersive Experience invites MYS attendees and future yacht owners to rethink their approach to yacht design, providing them with the opportunity to explore various designs as if they were physically onboard.
Located just next to the Yacht Design & Innovation Hub, The MYS Immersive Experience will feature a rotation of designs, ensuring visitors are constantly engaged with the ever-evolving world of superyacht excellence. Furthermore, designers will have the opportunity to reserve private time slots, enabling their clients and VIPs to exclusively experience their own yacht design before it becomes a reality.
"The Immersive Experience brought by VBH perfectly aligns with the Monaco Yacht Show's commitment to supporting designers in shaping the future of yachting," commented Gaëlle Tallarida, Managing Director of the Monaco Yacht Show. "It showcases the importance of design in creating exceptional yachting experiences and embraces our mission to showcase the very best the industry has to offer."
VBH's integration of cutting-edge technology has revolutionized the yachting industry, seamlessly blending technology with design, making it invisible when not required, yet easily accessible at any moment. The "Immersive Experience" exemplifies VBH's dedication to honoring remarkable work and underscores their collaboration with designers. It also emphasizes the importance of aligning design with lifestyle preferences, where VBH's Invisible Technology seamlessly merges with exceptional design.
"We are thrilled to bring this unprecedented immersive yacht design experience to the Monaco Yacht Show," said Jeroen van den Hurk, CEO at VBH. "By partnering with the show and the most talented designers in the industry, we aim to showcase the future of yachting and underline the paramount role of design in shaping the yachting lifestyle. We invite everyone to step inside and be captivated by the limitless possibilities."
Don't miss this exceptional opportunity to witness the future of yachting design at the Monaco Yacht Show. Visit the Monaco Yacht Show Immersive Experience by VBH and embark on a transformative journey that merges technology, design, and the very essence of yachting luxury.